Increasing Customer Loyalty With Gamification StrategiesEmir Bayraktar
Customer loyalty is an important topic for every business. Loyal customers increase brand awareness, provide references, and create a strong foundation for the success of the business. However, winning and maintaining customer loyalty can be a time-consuming and difficult process. Therefore, businesses may seek different ways to increase customer loyalty. Gamification strategies are among these ways.
Gamification applications can support customers to use your products and services for a longer time by providing benefits such as guidance, social interaction, and progress tracking. Therefore, gamification is an effective strategy used by businesses to engage their customers more and increase brand loyalty. Gamification engages your customers with fun tasks and helps them build a stronger connection with your brand. In addition, while making your customers loyal, it positively affects your brand image.
Gamified loyalty programs are extensively used in the telecommunications, banking & finance, and fuel sectors. So, what gamification mechanics can you use to increase customer loyalty?
Here are gamification strategies you can use to increase customer loyalty:
Rewards and Gifts
It is quite possible to make your customers more loyal by giving them rewards and gifts. For example, when a customer purchases a certain product, they can earn a discount on their next purchase. These types of rewards, when given with a good gamification narrative, will encourage your customers and increase their loyalty.
The point system is a strategy that enables your customers to earn points when shopping. These points can later help your customers to gain discounts, rewards, and even free products. This can make your customers more loyal to your brand by creating a tighter connection.
Badges, supported by points, are one of the effective motivational tools that you can give without a financial cost. With the motivational support provided by the badges, your customers will increase their permanence to earn and accumulate more.
Creating a Community Creating a community where your customers can interact with each other will help them build a stronger connection with your brand. You can organize contests, review products, and discuss with your customers in your community. This will allow your customers to share their thoughts about your brand and give feedback to you.
Engaging your customers with contests will attract their attention and trigger their competitive instincts. This is another element that can make your customers more loyal to your brand.
It is seen that quite successful results are achieved from campaigns where all of these mechanics are presented holistically with the right gamification narrative and themes…