Mobile Gamification Experiences and Results in the Retail Industry
Gamification is one of the most important methods used in designing better and more interactive experiences in every field. At big events such as concerts and festivals, it is valuable for participants to not only watch the performance on stage but also feel like a part of it. Fictions such as making interactive question and answer applications on the stage, deciding the flow of the presentation, spending special time with the performance artists in the background of the stage and winning souvenirs as a memory make a great difference in digitalized applications.
The Psych Vision mobile application used a gamification technique that allows event participants to play various games and communicate with other fans during chat, with such an experience.
Thus, it increased its online product sales by 47%, the number of page views by 40% and the general traffic of the event site by 30%.